Fueling the NASCAR Spirit: Katz Coffee Wraps Up an Incredible Charlotte Race Weekend

This past week, Katz Coffee hit the road once again to fuel the NASCAR community across North Carolina. From fan-filled events to industry forums, we had the incredible opportunity to serve Liquid Love, connect with racing fans, and celebrate the energy that drives motorsports.

A Week Full of Racing, Community, and Coffee

Our team joined Spire Motorsports’ Fall Fan Day, Corey LaJoie’s Kickball Klassic, and Racing America’s Racers Forum—three exciting events that led up to the Bank of America ROVAL 400 at Charlotte Motor Speedway. Each stop gave us the chance to bring great coffee and good energy to the heart of NASCAR country.

At Spire’s Fan Day, we poured cold brew RTDs and shared coffee samples with fans and teams gearing up for race weekend.
At Corey LaJoie’s Kickball Klassic, we kept players and spectators refreshed with Katz Cold Brew, while participants received RTIC water bottles to stay hydrated on and off the field.
And at the Racers Forum, we proudly participated as an official sponsor, setting up a full espresso bar experience and handing out custom Katz x RTIC mugs along with coffee and K-Cup samples for attendees to enjoy at home.

Connecting with Leaders Who Inspire Change

While in Charlotte, we also had the opportunity to reconnect with General Chuck Swannack, whose leadership with Speedway Motorsports and Welcome Home Patriots continues to inspire our team. His commitment to supporting veterans aligns closely with Katz Coffee’s ongoing efforts to give back to those who serve.

Partnerships That Keep Us Going

A special thank-you goes out to RTIC, our preferred tumbler partner, for helping us keep every drink race-ready. From bottles to mugs, their products play a huge role in helping us serve quality coffee wherever the race takes us.

Closing the Weekend on a High Note

As the engines quieted down after the ROVAL 400, one thing was clear: wherever the race goes, Katz Coffee goes too—because at the end of the day, we’re Your Specialty Coffee Solution.